WHAT WOW ARE YOU?
🥇WOW® is the first Professional Liquid Lipstick line that combines 3 products in 1 (primer / lipstick / lip contour pencil).
⏳Long Lasting and smudge-proof: WOW® is based on an exclusive formulation that guarantees 12 hours of absolute perfection without staining or smudging glasses, teeth or masks.
💄WOW® is the highest performing Liquid Lipstick on the world market!
💋 The first stain-free lipstick you'll ever need. Kiss, drink and forget about staining and loosing the color
🇮🇹 100% Made in Italy from prime ingredients
WHAT IT IS
LONG LASTING PROFESSIONAL LIQUID GLOSS
WHAT IT DOES
WOW™ PROFESSIONAL LIQUID GLOSS GIVES A GLOSSY EFFECT FOR MORE THAN 24H.
IT IS PERFECT OR ALLOWS YOU TO TURN YOUR FAVORITE WOW™ PROFESSIONAL LIQUID LIPSTICK FROM MATTE TO GLOSSY IN ONLY ONE STEP.
WHY YOU NEED IT
TO SHINE WITH A PERFECT GLOSSY EFFECT ON YOUR LIPS FOR MORE THAN 12 HOURS.
INCI EU/ INCI CTFA
POLYBUTENE, OCTYLDODECANOL, SILICA DIMETHYL SILYLATE, DIISOSTEARYL MALATE, AROMA (FLAVOR), PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE.
PROFESSIONAL LIQUID LIPSTICK
The first stain-free lipstick you'll ever need. Kiss, drink and forget about staining and loosing the color
It has a unique formulation that's at the top of the world market - it lasts all day without staining teeth or glasses, it's waterproof and won't fade in the sun for 36 hours!
It also doesn't dry out your lips (it moisturizes them!) and feels like you're wearing nothing at all.
LIQUID
Liquid because the predominance of liquid lipstick is now well established and the flaw of the difficult drafting has been eliminated thanks to an exclusive brush (GBrush).
LONG LASTING
Long Lasting and mask-proof: WOW® is based on an exclusive formulation that guarantees 12 hours of absolute perfection without staining or smudging glasses, teeth or masks.
3 IN 1
You don't have to use primer because WOW®formula gives you absolute perfection.You don't have to use a lip contour pencil because the unique Gbrush tip helps you outline lips.You'll have an instantly perfect result because WOW® formula dries in seconds but doesn't dry out your lips.
BEAUTY ROUTINE
We came up with an exclusive formulation that would add value and simplify your beauty routine: Lasting (to keep every woman looking perfect), Safe (paraben-free and dermatologically tested), Colour (the world's favourite), Comfortable (essential for feeling at ease), not to mention Moisturising (essential for our lips).
The Perfect Match has existed since the 20's and continues to be advertised in films, in commercials and in the creations of the most famous make up artists. Many actresses in the past wanted to have matching lipstick and nail polish and Marylin Monroe was one of them...
Even today those who dictate fashion propose the Perfect Match but there are millions of women in the world who have their hands done in professional salons and none of the leading companies in the nails market also makes lipsticks.
So we want to be an opportunity for those millions of women who would like to make the match (because it is elegant, fashionable and contemporary) but can not find the right products.
From today in our online store and in all beauty touch points (beauty salons, hairdressers, pharmacies and perfumeries) will finally find the perfect match for them.
Starting from a deep and sincere respect for women and all the things they do during the day we are guided by the idea of giving them solutions to everyday problems such as the choice of accessories, the match between clothes and makeup ...
Hence, WOW™ lipsticks were born. We came up with an exclusive formulation that would add value and simplify your beauty routine:
Lasting (to keep every woman looking perfect), safe (paraben-free and dermatologically tested), color (the world's favourite), comfortable (essential for feeling comfortable) and moisturising (essential for our lips).
Why a professional line? Because the market has changed! With the advent of semi-permanent nail polish in 2010, more and more women are getting their nails done in salons, but there wasn't a lipstick line dedicated to matching nails. In fact, in the professional market, the leading companies in the nails only deal with nails. We are the first!
WOW™ was born to amaze, surprise and excite women.
WOW™ is the first line of Professional Liquid Lipstick created to match the colors women wear, from nails to accessories.
Professional because it has an exclusive formulation that's at the top of the world market - it lasts all day without staining teeth or glasses, it's waterproof and won't fade in the sun for 36 hours! It also doesn't dry out your lips (it moisturizes them!) and it feels like you're not wearing anything at all.
Liquid because the predominance of liquid lipstick is now well established and the flaw of difficult application has been eliminated thanks to an exclusive brush (GBrush).
Lipstick because it is definitely the beauty accessory par excellence among the make-up and there was no dedicated line to match the most important nails brands.
WOW™ is above all LIFESTYLE because it is an exclamation that indicates astonishment, satisfaction, enthusiasm, excitement and surprise and these are the emotions we want women to feel by developing products of the highest quality and all with a WOW™ effect.